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Behaviour change - guides to approaches and theories

This page provides access to a range of guides that provide information, tools and techniques for those wishing to manage the social processes required to support community and regional development. The basic principles are universal and there are a wide range of guides developed in many different contexts that can help us. However, to achieve change policy makers and others need to be aware of the characteristics of complex social systems, and what these mean for the design of constructive interventions. It is also important to clearly set out a theory of change and logic models that build interventions that link operations with the required organizational and social activities.

Social marketing is a closely related topic.